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Why can the low code business app builder flourish in recent years? It is not only the increase in corporate demand , but also has other reasons.
Sep 22 2023

Low code business app builder is not something that has been defined first and then developed, and there is even no clear definition until now. According to the report of Forrester and Gartner, low code is mainly applied to the application development platform and represents a clear trend in the enterprise.

Why can the app builder platform flourish in recent years?

low code business app builder is a trend

On the one hand, we have seen that software developers have developed various low code platforms based on business diverse demand. Building application software has become a mainstream trend.

For enterprises, low code is an extension and upgrade of traditional enterprise application software. It is a huge improvement for enterprises to improve their control and business responsiveness.

Significant increase in corporate demand has accelerated this trend

In terms of market size, according to Forrester’s earlier report, the low code development platform market will grow from $1.7 billion in 2015 to $15.5 billion in 2020. This year, 75% of applications will be developed on low-code platforms. Forrester’s 2019 report pointed out that enterprise development teams are adopting the app builder platform, and the market’s growth prospects tend to be optimistic. In a survey of global developers, 23% said they used l in 2018, and another 22% plan to do so within a year.

Gartner’s earlier report predicted that in 2021, the market’s demand for application development will be five times that of IT companies’ production capacity. Many companies have introduced this technology. Gartner pointed out in the July 2019 Magic Quadrant for Enterprise Low Code Platforms, three-quarters of large enterprises will use at least four types of low code business app builders for information application development by 2024. By then, 65% of application development will be completed through low code platforms.

According to a foreign media P&S Intelligence report, the global low code business app builder market was valued at $5.6 billion in 2018 and is expected to exceed $50 billion by 2024, growing at a rate of more than 40%.

Low code realizes incremental value for the incremental market, which is an internal factor for the market and customers to accept low code

What is an incremental market, incremental value, and why is it important? Before answering this question, let’s look at a case.

One company has two leading products. One is a microservice product, and the other is a big data product. From a technical point of view, these two products represent the current technology mainstream and development direction. But after more than a year of commercialization attempts, we found that big data products are significantly better than microservice products. Why? This involves the issue of the incremental market and incremental value.

The focus of big data products is to achieve incremental value for customers, without the need for a large-scale transformation of customers’ business systems. The former explains the reasons for the popularity of big data products, while the latter eliminates the obstacles to product


The focus of microservice products is to transform business systems. Moreover, considering the risks and cost inputs brought about by such process, it is naturally hindered unless it is a new system or the systems have reached the point where they have to be modified. So, it is difficult to convince decision-makers to bear such risks and costs.

The low code platform provides business people with the ability to create online applications
For enterprises, the employees may not be possible to develop software due to a lack of professional knowledge, resulting in inefficiency and other losses. However, the no code app builder platform enables them to build online applications by themselves. This will become the motivation to attract business people to continue to use the low code platform, which also explains why the low code business app builder is gradually accepted by customers.

The developers can obtain greater benefits

At present, mainstream software developers in the market have intensified the development of low code business app builder. In other words, they hope to simplify and standardize the process, increase productivity, and reduce costs. As more and more companies begin to accept the no code app builder platform, funds are gradually flowing to low code developers. As the core players of global low code development platforms, general-purpose companies such as OutSystems and traditional software companies such as Salesforce have met market needs by cooperating with ISVs to complete scenario-based application development, which has become a feasible path.

In line with the trend of technological development

With the development of technology, especially in the era of consumer Internet and cloud computing, the explosive growth of end-users of information systems has driven the accelerated development of IT technology. Meanwhile, it has also driven the rapid growth of IT technology developers. Therefore, the level of technology is very important. Only by using the low code app builder platform to enable enterprise application developers to pay attention to the business can the application development efficiency be boosted.

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